John Deere may go a long way in helping the more impoverished parts of Africa. The use of farming equipment will help eliminate famine and diseases that result from a lack of plant growth. The major lawn care and farming company is hoping that it can start a new trend in Africa with the mission of transforming the continent into a major crop producer.

According to Creamer Media's Engineering News, John Deere is projected to expand into all of Africa through independent dealers and distributors. Marketing manager Carel Theron says that this continuous development will increase the manufacturer's market presence in Africa.

However, simply providing poor African countries with the proper machinery is not enough. John Deere will also incorporate training into the strategy by teaching growth techniques to impoverished farmers. This is the key focus of the development campaign.

Based in Gauteng, an African company known as Ikhaya Fundisa Techniskills Academy (IFTA) works directly with John Deere to create a larger presence of farm activities. This company was specifically chosen because of its long-standing ties with the major lawn care supplier.