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Green Fun Store News

Insurance company offering crop protection in Facebook game

Posted by Green Fun Store on 10/18/2010 to Farm Lifestyle
John Deere fans may have taken their love for agriculture to the social networking scene by playing online games like FarmVille.

The game, which is featured on FaceBook, lets users build and maintain their own online farm. An insurance company recently announced it will get into the mix by providing a form of agricultural insurance for virtual producers.

Farmers Insurance said its 246-foot airship will be featured in the game. Users who place it near their farm will get special wither protection for their crops.

Kevin Kelso, a representative of the company's chief marketing office, said it will be the first time an insurance provider is featured in an online social networking game.

"It's an innovative and exciting way to showcase our online and interactive presence," Kelso said.

The insurance company is also giving Facebook users the chance at riding in the real Farmers Airship through liking the company on the social networking site. Users have until November 15 to sign up for the contest, and three winners will be chosen randomly.