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Green Fun Store News

Drive Green Challenge provides a magnetism that consumers can't resist

Posted by Green Fun Store on 4/22/2011 to Current News/Events of John Deere
For those who are unfamiliar with the ground-breaking machinery and equipment of John Deere, there are several test driving opportunities around the country. There is a widely promoted event known as the Drive Green Challenge that caters to new users of all sorts. John Deere's main priority is to ensure that attendees can sample any tractor of their choosing and have a great time doing it.

"We've designed the challenge events to give people a one-stop opportunity to check out different models of tractors," says Tactical Marketing Manager, Steve Geick. "As well as a wide variety of other John Deere equipment they can use to maintain their properties and for their businesses."

This test drive challenge is prominent in as many as 60 southern, East Coast and Midwest dealerships, which individually sponsor their own particular events. Geared more toward rural customers rather than residential, this Classic John Deere experience entices customers with first-hand encounters and informative sessions, which are superior to typical sales pitches. One example of a new model that can be sampled by customers is the John Deere Tail Gator XUV.