Tractor City in Kenedy, Texas, played host to the John Deere Drive Green Challenge event last week, reports the Wilson County News.

The event was held to allow local farmers, ranchers and other rural property owners the chance to test out the newest models of John Deere products and have any questions they may have answered. Among the attractions was a one-of-a-kind Tailor Gator XUV, a special tractor that will be given away by the retailer this summer to event attendees that enter into the drawing.

"It's a convenient way to compare features of different equipment and get the latest information on attachments, maintenance and other aspects of equipment ownership," Johnny Wright, general manager of Tractor City, told the news outlet.

John Deere representatives were on-hand to demonstrate the different features of their new equipment and to give advice on how to best use some of their other pre-existing products. Tons of John Deere apparel was also given away to promote brand awareness among the locals and to help build loyalty to the product line.