The contest is being held at the Iowa Speedway on July 31 and, according to location officials, is expected to attract the venue's largest crowd of the season. John Deere representative Walt Snell said that this presented an attractive opportunity for the company to expand its brand.
"Many Iowans own John Deere equipment, especially in agriculture, and Deere is one of Iowa's largest manufacturing employers," Snell said. "Many of our customers, dealers, suppliers and employees are avid race fans."
John Deere has five corporate locations in the Hawkeye State: Davenport, Des Moines, Dubuque, Ottumwa and Waterloo. Furthermore, its worldwide headquarters is situated just across the Mississippi River in Moline, Illinois.
The race was first held last year at the speedway and was won by Brad Keselowski, who managed to keep Kyle Busch back for long enough to snag the checkered flag.
