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Green Fun Store News

John Deere takes advantage of the rising fuel costs by playing the stock market

Posted by Green Fun Store on 4/28/2011 to Current News/Events of John Deere
Companies like John Deere have lasted through the ages by adapting to the changes that are occurring in the world around them. For nearly 100 years, John Deere has prospered with items like diecast tractors. Now that the cost of food is rising throughout the globe, affecting the overall levels of crop production, what does the future have in store for the major farm equipment manufacturer?

Rising food costs might sound like a negative factor for the company, but in reality it's a blessing when referring to stock values. Of course, most consumers feel the negative effects of the trend, but the executives of John Deere are taking advantage of the situation by diversifying their stocks around the world and tapping into uncharted markets like India and parts of the African continent.

Now that some farmers in major crop-producing countries are making steady profits, they're buying more tractors and John Deere accessories, which is obviously a win-win situation for both sides of the spectrum.