For the third straight year, John Deere dealerships will continue hosting one of the company's most successful and popular programs: The Driver Green  Challenge encourages consumers to see and test drive its latest farm equipment offerings.

This year's Driving Green events are scheduled to take place between February and July at more than 60 locations across the south, East Coast and Midwest. The Drive Green Challenge events began after the World Agriculture Expo in California and are intended to give farmers, rural property owners and commercial lawn and landscape operators the chance to check out John Deere equipment, compare models and have their questions answered.

Moreover, John Deere has commissioned a semi-tractor to transport the tractors and other equipment to each of the major Drive Green Challenge truck events. Steve Geick, a tactical marketing manager at John Deere, said the event has been successful in the past because it gives thousands of people a chance to visit dealers and gain hands-on experience with the different product offerings.

"We've designed the Challenge events to give people a one-stop opportunity to check out different models of tractors, as well as a wide variety of other John Deere equipment they can use to maintain their properties and for their businesses," he told the Corn & Soybean Digest.